/ Kaleidoscope
Kaleidoscope Care Children's Home is a residential care home near Ratho, West Lothian, providing therapeutic care for children aged 8 to 18 who can't live with their birth families, with a focus on keeping siblings together. Before we started, they had no brand and no website to show the councils, social workers, and families involved in referrals and placements.
The brand merges two ideas: a dandelion, for children finding their own way, and a kaleidoscope, for each child's own perspective, brought together in the mark and gradient carried through the site. I built the brand identity, UX/UI design, and Webflow development around Kaleidoscope Care's therapeutic approach and Scotland's SHANARRI wellbeing framework, giving them a clear web presence for referrals and enquiries.















